As professional Headshot Photographer, I do keep preaching my clients the importance of updating their headshots on a regular base.
Some might argue that this is a sales tactic to generate extra business. While they are not wrong that clients returning for a new photo session do make me happy – but then, I do offer them a repeat client discount on future sessions – the reason behind my statement reaches far deeper.
It has been scientifically proven that a good headshot portrait increases the recognition value of any candidate or prospect business partner.
In short, having a headshot that represents you does help the other party identify you more easily. A prospective employer will be reassured that the candidate tells the truth, even if only when the headshot matches the real person. Can you believe how an up to date headshot builds trust and has any first conversation starting with the right energy?
Over the past year I did experience it at numerous occasions that my own clients did expect someone else!
When they looked up my website, they saw a creative, with longer hair and shaven.
However, some time ago, I decided to get my hair cut quite short, and to grow a hint of a beard.
You could say, going from semi-hippie to modern day hipster.
Often times, when a new client arrived, I found some of them confused as to seeing my headshot not reflecting my current look. Occasionally, this even created a moment of distrust as my personal branding did not match with the present moment. They would say “… but it is so easy for you to get a great headshot, why did you not update it?”
Truth is that it is super hard to get, what I call a “high-end selfie”, a decent self-portrait.
There is no one to direct you, who guides you in minimal increments of millimeters. Sometimes, I wished I could clone myself for art-directing my alter ego!
Now, that I just took the time to redo my own headshot, I do feel better. Much better.
My personal brand lines up again with my persona.
It is a true confidence builder.
And I am also confident that the future prospects who inquire for their headshots taken, book the guy who is in charge of crafting good stuff for himself.
Looking forward to hearing your thought on this subject.
The Geneva Associate of Peter Hurley's global Headshot Crew.
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