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Genève

Learning from the best. Or how to shoot great portraits of regular people.

Headshot Portrait of Yves K. by Patric Pop Photo in Genève / Geneva

Headshot Portrait of Yves K. by Patric Pop Photo in Genève / Geneva

Is he an actor? No. Is he a model? No.
Who is he then?

Answer: a regular guy shot by Patric Pop.

Ever since I have been working as a professional photographer, I am putting my focus is on creating the very best images for all of my clients. Originally, Yves was sent over by his CEO at HP to shoot some decent corporate headshots with me - I spare you the original image he had been using on his Linkedin profile – and out he walked with some absolute knockout images!

That is also the reason why I do keep reinvesting a lot into continuous training to learn from the industry's leaders.

I recently completed a training with Jerry Ghionis in Los Angeles.
If you are not familiar with Jerry, all you need to know is him being the most awarded photographer ever of the WPPI (Wedding and Portrait Photographers International), earning him the title of Grand Master.

Will I start now shooting weddings? I do enjoy working with people, but there is so much going on such a special day, not sure yet if that industry is for me.
But working with Jerry Ghionis made me look at my work differently.

Look at your client.

While in the past I had been focusing on the light, I started to look more at where the shades define the portraits. This process lead me to deepen my portrait work and to bring in more depth into my headshots. Depending on the facial features of each of my clients I do choose the lighting style and background color that suits them most.

Winning the Headshot of the Month competition.

With my improved way of working, I did win the international Headshot of the Month competition in September, with the shot of Yves that you see here.
In the final round of votes for winning the competition, my image did win by a 2/3 landslide against Emmy award winner Tommy Collier!

Not only is this a greatly appreciated feedback, now I am invited to New York City to work for 3 days with my mentor Peter Hurley, the master of Headshot photography over the past years.
He will also take my own headshot! The full « Shabang » as we Associates of the Headshot Crew say !

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The Importance of Updating Your Headshots

As professional Headshot Photographer, I do keep preaching my clients the importance of updating their headshots on a regular base.

Some might argue that this is a sales tactic to generate extra business. While they are not wrong that clients returning for a new photo session do make me happy – but then, I do offer them a repeat client discount on future sessions – the reason behind my statement reaches far deeper.

The new updated me, reflecting my personal branding.

The new updated me, reflecting my personal branding.

My old Headshot as used on my business card. Time to change the cards!

My old Headshot as used on my business card. Time to change the cards!

It has been scientifically proven that a good headshot portrait increases the recognition value of any candidate or prospect business partner.

In short, having a headshot that represents you does help the other party identify you more easily. A prospective employer will be reassured that the candidate tells the truth, even if only when the headshot matches the real person. Can you believe how an up to date headshot builds trust and has any first conversation starting with the right energy?

Over the past year I did experience it at numerous occasions that my own clients did expect someone else!
When they looked up my website, they saw a creative, with longer hair and shaven.
However, some time ago, I decided to get my hair cut quite short, and to grow a hint of a beard.
You could say, going from semi-hippie to modern day hipster.

Often times, when a new client arrived, I found some of them confused as to seeing my headshot not reflecting my current look. Occasionally, this even created a moment of distrust as my personal branding did not match with the present moment. They would say “… but it is so easy for you to get a great headshot, why did you not update it?
 
Truth is that it is super hard to get, what I call a “high-end selfie”, a decent self-portrait.
There is no one to direct you, who guides you in minimal increments of millimeters. Sometimes, I wished I could clone myself for art-directing my alter ego!

Now, that I just took the time to redo my own headshot, I do feel better. Much better.
My personal brand lines up again with my persona.
It is a true confidence builder.
And I am also confident that the future prospects who inquire for their headshots taken, book the guy who is in charge of crafting good stuff for himself.

Looking forward to hearing your thought on this subject.

Patric Pop
The Geneva Associate of Peter Hurley's global Headshot Crew.

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Business Portrait in Market Magazine of Headhunter Christophe Mauron

While over the years I have been getting used to see my work published in different magazines, it is always a pleasure to discover my portraits in printed format. It makes me feel like a kid before the Christmas tree, regardless of brochures, print media and magazines or a company newsletter.

Christophe Mauron of Lotus Partners Executive Search in Genève / Geneva. Photo Credit: Patric Pop Photo Studio

Christophe Mauron of Lotus Partners Executive Search in Genève / Geneva. Photo Credit: Patric Pop Photo Studio

This time, I found my portrait of Christope Mauron, Founder of Lotus Partners Executive Search in the Swiss magazine Market that aims for the HWNI (High Net Worth Individuals).

As Headhunter recruiting candidates to top level management postions, Mr. Christophe Mauron knows only too well the importance of an excellent picture. That is .also why he had hired me for taking the Headshots of all the recruiters at Lotus Partners one year earlier.

At the occasion of the photoshoot organized to show the new and beautiful offices in down-town Genève / Geneva, Mr. Mauron asked me to add a portrait shoot for the press publication to the to-do list. We seized the opportunity of radiant weather showing the sights of Geneva overlooking the roofs of old-town from the last floor of the building near Rive and the Rue du Rhône.

The deadline to hand in the final image was tight, but I made sure to Rush deliver the business portrait to the client.

Now, it would have been just so great, if only the magazine would have added the credit to my image. Nobody is perfect.

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Good Reasons to Renew Your Headshot Business Portrait

Good Reasons to Renew Your Headshot Business Portrait

All of my clients have in common that they are looking to improve their personal and social branding. Some of them are in between jobs. Some simply seek to reposition their identity within the organisation they have been working at for some time.
Finally, some come to see me to announce their appointment to a new role.

How many shades does your portrait show?

How many shades does your portrait show?

How many shades does your portrait show?
Accordingly to British researchers, men stare in the mirror 18 times, women even 38 times a day. While these impressive numbers of checking in with your mirrored self reassure you about your familiar features, yet, we seldom take the opportunity to to see us under a - please allow the pun - different light.

Stepping in front of the camera of a professional photographer changes the way you look at yourself. Flaws may be appearing more than expected on the tethered computer screen connected to the camera. When stepping out of your comfort zone, you are confronted with unfamiliar treats brought up by me, your photographer.

First, I do objectively assess all of your face’s features and do coach you to make you look your best. And if I see the potential, we do go the extra mile. In this case, I am absolutely thrilled by this shot taken of Vincent Leroux, who by day works in the high-end real estate business and by night turns into a …

Instead of hiding them, I wanted to portray his trademark, the prominent scars resulting from an emergency surgery when he was a toddler, with over 100 stitches after a dog did chew half of his face off.

And I am very pleased to learn that Vincent is so happy with the result that he took away the tame corporate headshot and uploaded this portrait as his official LinkedIn profile pic.
For sure he stands out of the crowd now - who knows if we are launching a new trend by showing a different shade?

As always, I am happy to answer any questions.
Patric Pop

Official Associate of Peter Hurley’s Headshot Crew

Paying attention to your look pays off: +167%

Paying attention to your look pays off: +167%

Paying attention to your look pays off: +167%
This testimonial from my client Zhanara is a wonderful example of how our online presence is valued.
« I always wanted to do a professional headshot which would look beautiful yet smart and natural, which is always a challenge when you work in non-beauty industry as it is hard to keep a balance between all of them. I enjoyed working with Patric and grateful for all ideas and coaching he provided me with to make my best shot. When I changed my profile picture on LinkedIn, the visibility of my profile has increased by 167% vs the previous week – people really do pay attention to your look! »

The way how we position ourselves in the wide world of the interlinked web determines also who notices us. Chances are that we leave a lasting first impression on the viewer, and that recruiters bookmark your profile for future reference.

While I do consult and coach countless clients in outplacement who are seeking to change jobs and transition to new careers, I do have the chance to also work often with individuals who put emphasis on their perceived value.

Investing in an updated Headshot generates improved interest in your profile, stirring up a conversation with business partners, potential clients and within the company itself.

What outcome would you hope happening to you as a result of a new Headshot?

White on White

My client Raphaela rocking the white on white look.

My client Raphaela rocking the white on white look.

When being asked what to wear for having your corporate headshot taken, I do recommend to bring a variety of clothes that you feel comfortable in. Obviously, I am talking about professional looking clothes, not the worn sweater that you still have laying around since university. Most often this includes a dark jacket, and either a shirt or blouse. But sometimes I get positive surprises like this white dress that my client Raphaela brought in. First, we did shoot the more classic version, but I found the look too severe for her welcoming personality.
We then shot her against a grey background and finally settled for the white on white look. With some people the white on white background does not work, but in this case, Raphaela totally rocked it!

The rest is coaching her to be confident in front of the camera. And I got news that my work has helped her land the new job : )
Happy client, happy photographer.

– Patric Pop, Headshot Photographer with Studio at Rive in Geneva, Switzerland
Official Associate of Peter Hurley's Headshot Crew

Back in the Studio - RSVP

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Back in the Photo Studio as of 17 August - RSVP now.

I took the summer to explore natural lighting and many different light settings.
But now it is time to go back to the photostudio in Geneva and continue to excel at providing Headshots that get you the job, something that is part of the job description of my own high expectations as Official Associate of Peter Hurley's Headshot Crew.
I also did explore more the Portrait route, not necessarily the regular Headshot, using my beautiful hand-crafted canvas backgrounds.

Here, I played a bit with University grad student Charlotte in a super-tight timeframe. This portrait is “SOOC” or Straight Out Of Camera, unretouched, just “as is”. I did this as a test shoot to experiment with new gear.

Anyway, Booking requests for photo sessions are rolling in now.
RSVP: Please use the Booking Form to inquire about openings to shoot your Headshot, Portrait, Family or Mommy and Me session.


Looking forward seeing you in front of my lens soon! Patric

“The harder I practice, the luckier I get.”

“The harder I practice, the luckier I get.” To quote one of the all-time golf greats, Gary Player, I do see this happening all the time in my role as professional Headshot photographer.

While I do have the chance to shoot all year long clients from very diverse fields – smaller and medium-sized entreprises, CEOs, mommy + newborn, kids, teenagers, families, members of the committee of a golf club, etc… – I am often asked to shoot clients looking for a new work experience.
Whether they still are in the job, or have been unemployed for some time, all of my clients have one thing in common: they realized that in order to be seen on the market, they need to do everything possible to stand out from the crowd.