Your profile picture says a lot about you. But what happens when using placeholder images on your social media accounts?
LinkedIn calls that placeholder image “Ghost”. And just like a “real” ghost in real life, those placeholders on LinkedIn leave a weird impression to anyone seeking to get in contact with you.
We all know how getting noticed gets more difficult by the day. And while a perfect Headshot Portrait could make all the difference, a great many users keep using their “Ghost” pictures.
When I do see a “ghost” picture on LinkedIn, I do wonder if that person has something to hide. I understand companies and organisations trying to select the best candidates ruling out any possibility of discrimination by basing their decisions solely on the candidates’ work experience and not on looks.
However, I did experience the following insight with a Headshot client of mine. After her firm was dislocating from Switzerland, my client was hunting for a new job. Yet, she kept using only that “ghost” profile picture on professional websites.
Then she came to see me to have her Headshot Portrait taken. Knowing her job interview would take place the following week, I did express-rush the selection process and retouching of the final images.
After sending the final images, I did upload one of these images to my website portfolio on friday mentioning my client’s name.
On the day of her interview, my client still had not uploaded the fabulous new Headshot Portrait image to LinkedIn and was keeping the “ghost” placeholder pics.
By coincidence a couple of days later, I did check my website’s analytics and found there had been 7 (seven!) search requests using my client’s first and last name ending up on my website - and obviously on her Headshot Portrait! And yes, my client got that job.
As LinkedIn says, if you do post a picture of yourself, people are seven times more likely to click on your profile.
As Associate of the global Headshot Crew in Genève / Geneva, handpicked by my mentor Peter Hurley, the most successful professional headshot photographer of our time, I encourage all of you to put all chances on your side by either replacing the ghost image with a real profile picture, and even better upgrading by getting a professional Headshot Portrait taken that reveals your full potential.
I am looking forward hearing from you.
Wishing you a Happy Halloween and please don't scare me with lousy profile pics…