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Paying attention to your look pays off: +167%

Paying attention to your look pays off: +167%

Paying attention to your look pays off: +167%
This testimonial from my client Zhanara is a wonderful example of how our online presence is valued.
« I always wanted to do a professional headshot which would look beautiful yet smart and natural, which is always a challenge when you work in non-beauty industry as it is hard to keep a balance between all of them. I enjoyed working with Patric and grateful for all ideas and coaching he provided me with to make my best shot. When I changed my profile picture on LinkedIn, the visibility of my profile has increased by 167% vs the previous week – people really do pay attention to your look! »

The way how we position ourselves in the wide world of the interlinked web determines also who notices us. Chances are that we leave a lasting first impression on the viewer, and that recruiters bookmark your profile for future reference.

While I do consult and coach countless clients in outplacement who are seeking to change jobs and transition to new careers, I do have the chance to also work often with individuals who put emphasis on their perceived value.

Investing in an updated Headshot generates improved interest in your profile, stirring up a conversation with business partners, potential clients and within the company itself.

What outcome would you hope happening to you as a result of a new Headshot?

“The harder I practice, the luckier I get.”

“The harder I practice, the luckier I get.” To quote one of the all-time golf greats, Gary Player, I do see this happening all the time in my role as professional Headshot photographer.

While I do have the chance to shoot all year long clients from very diverse fields – smaller and medium-sized entreprises, CEOs, mommy + newborn, kids, teenagers, families, members of the committee of a golf club, etc… – I am often asked to shoot clients looking for a new work experience.
Whether they still are in the job, or have been unemployed for some time, all of my clients have one thing in common: they realized that in order to be seen on the market, they need to do everything possible to stand out from the crowd.

 

Ghosts don’t get seen: upgrade to a professional Headshot picture.

Your profile picture says a lot about you. But what happens when using placeholder images on your social media accounts?
LinkedIn calls that placeholder image “Ghost”. And just like a “real” ghost in real life, those placeholders on LinkedIn leave a weird impression to anyone seeking to get in contact with you.
We all know how getting noticed gets more difficult by the day. And while a perfect Headshot Portrait could make all the difference, a great many users keep using their “Ghost” pictures.
 
When I do see a “ghost” picture on LinkedIn, I do wonder if that person has something to hide. I understand companies and organisations trying to select the best candidates ruling out any possibility of discrimination by basing their decisions solely on the candidates’ work experience and not on looks.

However, I did experience the following insight with a Headshot client of mine. After her firm was dislocating from Switzerland, my client was hunting for a new job. Yet, she kept using only that “ghost” profile picture on professional websites.
Then she came to see me to have her Headshot Portrait taken. Knowing her job interview would take place the following week, I did express-rush the selection process and retouching of the final images.

After sending the final images, I did upload one of these images to my website portfolio on friday mentioning my client’s name.
On the day of her interview, my client still had not uploaded the fabulous new Headshot Portrait image to LinkedIn and was keeping the “ghost” placeholder pics.

By coincidence a couple of days later, I did check my website’s analytics and found there had been 7 (seven!) search requests using my client’s first and last name ending up on my website - and obviously on her Headshot Portrait! And yes, my client got that job.

As LinkedIn says, if you do post a picture of yourself, people are seven times more likely to click on your profile.

As Associate of the global Headshot Crew in Genève / Geneva, handpicked by my mentor Peter Hurley, the most successful professional headshot photographer of our time, I encourage all of you to put all chances on your side by either replacing the ghost image with a real profile picture, and even better upgrading by getting a professional Headshot Portrait taken that reveals your full potential.

I am looking forward hearing from you.
Wishing you a Happy Halloween and please don't scare me with lousy profile pics…