Corporate Branding by Geneva / Genève based creative art director Patric Pop.

Defining the look and feel of your brand, your company's logo will is one of the most important long-term investments. I always do plan the design of a logo with the following goals in mind: longevity, cost effectiveness and usage on different applications.
Longevity is reached by not following trends; trends do change, good design can be used for many years.

 

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Client: Pelichet

Agency: Simko, Genève
Media: Logo Design, Corporate Identity, Stationary, Branding
Patric Pop's role: Concept, Art Direction

Concept:
Family-owned Pelichet has been in the move and relocation industry for 125 years and used a cartoonesquely drawn pelican as a logo. For the redesign we broke with cute drawings to generate a timeless, powerful symbol. The typeface used reflects tradition. 
Fifteen years later, it still is very nice to see my logo displayed on trucks, moving boxes, polo-shirts.


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Client: Lakeside Orthodontics, Zürich

Agency: Patric Pop Creative, Genève
Media: Logo Design, Corporate Identity, Stationary, Branding, Advertising, Webdesign
Patric Pop's role: Strategy, Concept, Art Direction, Photography, Webdesign Production

Concept:
The award-winning Doctores Dudic and Houstis did contact me for a full consultancy on launching their own orthodontics practice. Given their patients enjoy an incredible, unobstructed bayview over the lake of Zurich, the logo employs the element of water and can be used both horizontally as well as vertically; “Lakeside” is the reflection of “Kieferortho”.
Being trilingual the pratice welcomes many expatriates which made it mandatory to add the english word “Orthodontics”

You may consult some real estate photos of the practice.
The website has remained very basic since the doctores have very limited time to work on the new version.


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Client: Geneva Polo Club, Genève

Agency: Patric Pop Creative, Genève
Media: Logo Design, Corporate Identity, Stationary, Branding
Patric Pop's role: Concept, Art Direction, Production

Concept:
To give this newly-founded polo club credibility, I designed a traditional crest. The crossed poloclubs together with the helmer are treated in a more traditional illustration technique.
For optimizing printing costs, the logo is designed in one single Pantone- blue and one red Pantone color.


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Client: Gaznat SA, Vevey

Agency: Euro RSCG, now Havas, Genève
Media: Logo Design
Patric Pop's role: Concept, Art Direction

Concept:
Instead of writing out “Gaznat”, my idea was to create a monochromatic color scheme reflecting the molecular structure of gaz. To make the logo more memorable, the words “gaz”  and “nat” are scrambled up using different colors.


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Client: Université de Fribourg, Bibliothèque de la Faculté de Droit

Agency: POP Creative Concepts, Genève
Media: Corporate Identity, Stationary, Website
Patric Pop's role: Concept, Art Direction, Weddesign

Concept:
This logo for the University of Fribourg's Library of the faculty of Law takes a bold stance for its function. Modern and traditional fonts are playfully mixed.


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Client: April Beker Exquisite Jewelry & Children's books

Agency: POP Creative Concepts, Genève
Media: Corporate Identity, Stationary, Website
Patric Pop's role: Concept, Art Direction, Photography, Production, Webdesign

Concept:
The client follows two of her passions, creating beautiful jewelry and writing children's books. To make my client's life simpler, I did design the stationary with a double functionality ; depending on her needs, she may turn the letterhead and simply print her letter in her black and white laserprinter. At the same time, it is marketing for the other activity too. Same principle applies to her businesscard.

Consult some of my photos of her jewlery.
The website has been conceived to display the pieces.


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Client: Lavandoo Technologies, Genève

Agency: Patric Pop Creative, Genève
Media: Logo Design, Corporate Identity, Branding, Packaging
Patric Pop's role: Concept, Art Direction, Illustration, Packaging Design

Concept:
The negative white space around the «4» shows the integration of this technological product, a business card scanner with a fully integrated web-based database.


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Client: INET Energy Consulting

Agency: POP Creative Concepts, Genève
Media: Corporate Identity, Stationary
Patric Pop's role: Concept, Art Direction, Production

Concept:
The energy consulting firm INET is specialized in connecting partners for hydraulic energy concept.
The logo represents the compression of water generating the energy, the four letters of the company stand for the hydraulic turbine generating the energy.
To make the stationary stand out, the letterhead as well as the folder are printed front and back. Additionnally, graphic details like the folder's flaps running along the shapes of the water complete the uniqueness of this corporate identity.